We have all seen our data speeds go up and down depending on the time of day. But do you know why? The tower has a predefined amount of bandwidth. The more users the less each user can get. So during peak times you get a lot slower speed than on non-peak times. Sometimes less than half of what you are capable of getting. All mobile carriers do it and we put up with it. Let's use 3G as an example. In most cases it maxes out at around 3Mbps. Have you ever seen it? I haven't, and it's what you pay for.
Now let's take your ISP, if you pay for 15Mbps down what will you do if you only get 7 Mbps down? You will call your ISP and tell them your data service isn't working correctly. You will continue to complain until you get the 15Mbps that you are paying for.
Unfortunately we have allowed the mobile carriers to get away with doing this for way too long and I don't think we will ever get the speeds we pay for.
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